Do you want your CEO to beyour best salesperson
without being in the room?
Your buyers decide before they are in the room
In complex B2B sales, buyers form a view of your organization before the first meeting. They read, listen and ask people they trust, and they reach conclusions from whatever they can find.
Heitland Media Group helps your CEO put their real thinking where those buyers are already looking, so the people deciding understand how your CEO thinks before anyone sits down to talk.
See HMG's published work
Podcast series
Executive-led series such as THE BRIDGE, Clinical Capital Conversations and Venture Kitchen.
Articles and conversations
Published pieces on governance, transformation and health diagnostics.
Brand films
Curated brand films produced by HMG for founders and executives.
How the work comes together
CEO Thought Leadership defines the position your CEO can credibly own. The managed CEO Podcast turns that position into a steady rhythm of executive conversations and published work.
CEO Thought Leadership
The position your CEO can credibly own, supported by published work that lets buyers understand how your CEO thinks.
Explore CEO Thought Leadership
CEO Podcast
A fully managed thought leadership podcast for B2B CEOs. HMG builds and operates it and publishes at least two substantive conversations each month.
Explore the CEO PodcastWorking alongside leaders at
Make it easier for buyers to trust your organization before the meeting.
CEO Thought Leadership is how growing B2B companies earn trust in complex B2B sales, where a CEO's credibility can decide the outcome.
HMG turns your CEO's judgement into published conversations and ideas that buyers can spend time with before the meeting. They get a clearer sense of how your CEO thinks before anyone sits down to talk.
What working with HMG looks like
CEO Thought Leadership defines the position your CEO can credibly own. The CEO Podcast gives senior people a reason to have real conversations with your CEO. Each published conversation gives buyers a clearer sense of how your CEO thinks, while your commercial team stays close to the relationships that develop.
We position your CEO and shape the thinking worth making public.
We invite and prepare the executives your CEO should be speaking with.
We produce and publish substantive conversations that buyers can spend time with before they meet your CEO.
We share the context from each conversation and the agreed next steps with your commercial team.
Heitland Media Group manages the operation and production, and shares the useful context from each conversation with your commercial team.
About the Founder
Jens Heitland is the founder and CEO of Heitland Media Group (HMG) and the former Global Head of Innovation at IKEA Centres. His experience inside large international organisations taught him how much credible thinking can remain hidden behind a company, especially when decisions involve several stakeholders, long sales cycles and substantial commitments.
In 2021, Jens lost his father. Later, while listening to old radio recordings with his daughter, he realised how much of his father's conviction and perspective had never been captured. It gave personal meaning to something he had seen professionally for years: leaders often leave records of achievement, but not records of judgement.
Jens created HMG to close that gap. Today, he hosts The Human Innovation Podcast and leads the strategy behind HMG's CEO Thought Leadership work. Together with a specialist team responsible for more than 1,000 produced podcast episodes, he helps CEOs turn their judgement into substantive conversations and published work that buyers can spend time with before the first meeting.
Frequently asked questions
What is CEO Thought Leadership?
It is the wider strategic work behind the CEO Podcast. HMG helps define the point of view your CEO can credibly own and builds the CEO Story Library behind it. The CEO Podcast turns that thinking into a regular series of executive conversations and published work.
Why build a CEO Podcast?
A good podcast gives other senior people a reason to have a real conversation with your CEO. It also gives buyers the chance to hear how your CEO thinks before a sales meeting, rather than relying on a short biography or a company claim.
What will our CEO and team need to contribute?
Your CEO brings experience and judgement to the agreed conversations. A named commercial owner stays close to the relationships that develop and leads any sales work that follows. HMG takes care of the positioning, guest research, preparation, production and publication.
What happens after we book a conversation?
We talk about your priorities, the relationships that matter and the role your CEO could play. You can ask questions and get a clear sense of what the 12 months involve. If you want to continue, HMG prepares a clear scope, responsibilities, rights, fees and start plan for you to consider.