We position B2B CEOs to win the deals that matter.
On trust, not on price.
The decision precedes the conversation.
By the time a serious buyer agrees to talk, a view has already been formed. The public record has been read. The names that come up have been weighed. A judgment has been made on who is worth a peer conversation and who is not.
Where the record holds up, the meeting begins as one between equals. Where it does not, it begins as a procurement exercise. The only remaining question is cost.
Trust is not claimed. It is concluded.
Trust is what a buyer concludes when they look at the record. It cannot be asserted, declared, or campaigned for. It can only be earned by what is already there to be found.
The work is therefore concrete. We take the CEO's real track record, decisions made, positions held, judgments rendered, the writing and the speaking already in the CEO's name, and we get it onto the public record, organised so it holds up to scrutiny. When a buyer looks the CEO up, the record reads as real evidence rather than a thin or absent profile.
“We do not manufacture trust. We make the proof of it findable."
This is not PR. And it is not personal branding.
Most CEOs right for this work share the same instinct. I do not want to promote myself. My work should speak for itself.
We agree. The work should speak. The question is whether the people deciding on the next deal can find it.
PR aims to be seen. Personal branding aims to perform. Neither is what we do. Both belong to the visibility economy, where the loudest profile wins. The CEO at the level we work with does not need a louder profile. He or she needs a profile that holds up the moment a serious buyer looks.
PR makes you seen. Personal branding makes you perform. We make you verifiable.
Built by a team. Run as a system.
The work is not a metaphor. It is a creative team, an in-house studio, working under one strategy on behalf of the CEO.
The HMG Studio is the production layer of every engagement. A creative director, a journalist, filmmakers, video editors, designers, producers, and a social-media team, all working in coordination on the components that constitute the public record a buyer will eventually read: the personal website, the brand films, the fully-produced podcast, the photography, the writing, the distribution, and the keynote work.
Each component is shaped against the goals set at the start of the engagement. None stands alone. Together, they form the record that holds up when the next serious buyer looks.
Most CEOs cannot justify hiring a creative team of this kind internally. The HMG Studio exists so they do not have to.
Three engagements.
CEO Authority Audit. Diagnose the gap.
A confidential diagnosis of what a serious buyer finds when they look up the CEO today, and where the record falls short of what would make them trust the CEO before a first meeting. The gap is shown clearly, measured, and benchmarked against the top 5% of CEOs in the cohort. Three to four days from commission to delivery. Your involvement during the measurement is zero. The audit commits you to nothing further.
CEO Authority Sprint. Build the proof.
A 90-day engagement, done end-to-end by the HMG Studio. The CEO's real track record, decisions, and expertise are taken onto the public record and organised so they hold up: the positioning, the writing, the personal website, the brand films, the photography, the fully-produced podcast, and the first weeks of distribution. At the close, a buyer who checks the CEO finds real evidence, authored by the CEO, in place of a thin or absent profile.
Learn about the CEO Authority Sprint
CEO Authority Programme. Run the system.
A rolling 12-month partnership in which the HMG Studio runs the work in the background. The proof is kept current and compounds as the CEO wins more deals and renders more decisions worth recording. Authority stops depending on any single role, deal, or moment. The record holds up ahead of every conversation that matters.
Who we work with
We work with CEOs of public and private companies operating in markets where the next deal is meaningful and the next conversation is consequential.
Our clients lead organisations where the gap between what is real about the CEO and what is findable about the CEO has become commercially expensive.
This is not for founders seeking personal exposure, early-stage companies, leaders optimising for short-term attention, or anyone who wants a social-media presence for its own sake. If your goal is to be seen, we are the wrong choice.
If your goal is to win the deals that decide your year, on trust and not on price, this is exactly what we do.
Global experience
Experience across markets and industries
Our work has reached CEOs across these geographies and sectors, in markets where the next deal is consequential, and the record is scrutinised before the meeting.
Geographies
Finland
Singapore
Switzerland
Luxembourg
Germany
Netherlands
United States
Hungary
Czech Republic
Belgium
Industries
Manufacturing
Agriculture
Private Equity
Insurance
Healthcare
Consulting
MedTech
Professional Services
Finance Industry
Client engagements are conducted under strict confidentiality.
Executive Perspectives
In their own words.
“Working with Heitland Media Group brought a level of clarity I previously only experienced in executive coaching. We examined how I actually lead the company, my internal playbooks, and translated that into the positioning framework. The response from my leadership team and even our board was immediate.”
“The process helped me transform how I articulate my thinking as a leader. The positioning work clarified my narrative and opened the door to more aligned and more profitable opportunities.”
“The strength of Heitland Media Group lies in their strategic clarity and disciplined execution. Together, we refined and launched my positioning in a sprint with tangible progress every day.”
Documented engagement outcomes are available for private review on request. Start a Conversation.
The arc of the work.
First 90 days
The CEO's positioning is articulated, the writing produced, the first work made public. What was implicit in the boardroom becomes available to anyone who looks.
After 90 days
The CEO begins to register in the searches, conversations, and analyses that precede the first meeting. The record starts to do work the CEO does not have to do personally.
Within 6 months
Conversations, partnerships, and deals that previously never reached the CEO begin to. Buyers arrive better-briefed; meetings open at a higher level.
Within two quarters
The deals that matter open differently. Buyers arrive already convinced of the CEO's substance, and the conversation begins on trust rather than on price. The work compounds: each new decision, deal, or position taken adds to the record that holds up for the next one.
Founder
Jens Heitland
Heitland Media Group is led by Jens Heitland, former Global Head of Innovation at IKEA Centres.
The firm's perspective is shaped by his experience inside large global organisations: complex stakeholder environments, long decision cycles, and the realities of operating at scale. That experience defines how the work is conducted, the kind of CEO the firm chooses to work with, and the cases the firm declines.
CEO commitment: Approximately two hours per month.
How we begin
Engagements begin with a private conversation to understand context, constraints, and expectations. We work selectively, with leaders who value discretion and longer term outcomes.
Why we exist
Heitland Media Group was founded after a personal moment of clarity. Listening to old recordings of his father's voice with his daughter, our founder, Jens Heitland, was struck by how much wisdom had never been captured.
Many leaders leave behind records of achievement. Few leave behind records of judgment. We exist to change that.
CEO Authority Series
